Get access to free reports, tools and resources. Bing Webmaster Tools – improve your site’s performance in search.Youtube Research – often ignored, Youtube is the #2 search engine in the world as more and more businesses and consumers research topics looking for video explanations, product profiles, and how-to’s.Newer SEO platforms are providing insight into the correlation between search and social and it’s paying off! Social Influence – It’s only natural that the attention you attract across social media is a great indicator of the authority you’ve built with search engines.After all, you might be increasing your search visibility, but perhaps your competitor is doing an even better job. Share of Voice – competitive intelligence reports that provide your brand with an overall tracking mechanism to show your share of the search and social conversations online ca show you if you’re making headway.Scraping & Internal Analysis – Tools that analyze your site hierarchy, page construction, page speed, and other associated issues are fantastic for correcting issues that might be less obvious but that could be causing you plenty of problems when ranking.Local Keyword Rank Monitoring – since the location of the search user and your business can play a huge role, many of the keyword monitoring platforms provide a means to track your ranking by geographic location.Given that search results are mostly personalized, this ability is largely used for overall trending analysis to see whether the efforts you’re making are improving your ranking on keywords or not. Keyword Ranking Monitoring – the ability to enter keywords and then monitor their ranking over time is a core feature of most of the platforms.Keyword research tools often offer co-occurrence keywords, question-related keyword combinations, long-tail keyword combinations, and the competitiveness of the keyword (so you don’t waste your time trying to rank on terms you don’t stand a chance gaining traction on. Keyword Research – understanding keyword related to the products and services you provide is critical to your content marketing efforts.Keyword grouping is a great feature of SEO rank monitoring tools. Keyword Grouping – monitoring a few keywords may not give as accurate a picture as grouping similar keyword combinations and reporting on how you’re doing overall on a topic.Keyword Discovery – while many of the monitoring platforms provide you with accurate rankings, they don’t allow you to discover what keywords you might be ranking on that you’re unaware of.Data Mining – Strangely missing from many of these platforms is the ability to tag, categorize, aggregate, data mine, and develop reports across very large sets of keywords.Competitive Research – the ability to enter or find your competitors, their rankings, and what differentiates their domain and pages from yours so you can identify gaps to fill.Being able to analyze the volume and quality of the links that are pointing to your domains is imperative for advanced troubleshooting of ranking issues and competitive analysis. Backlink Analysis – if your site is linked to on sites with poor search engine authority, you can have a terrible time ranking.
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